11 April 2006

How static is my valley? (New Zealand, pt. 19)

A hardy laurel

Paradigm-defining winery or tourist trap? Neither? Or maybe a little bit of both? That’s the operative question at Gibbston Valley, one of those rare wineries pioneering and privileged enough to share its name with its location, and an unquestioned catalyst for the explosion of Central Otago wines onto the international scene. As with virtually all other wineries in this area, their reputation is derived from pinot noir; their version has been a muscular, forceful wine (especially in the guise of the “Reserve”) with unquestioned aging potential.

However, that’s just part of the Gibbston Valley equation. There’s a heavily-staffed and immense tasting bar, a largish gift shop, an excellent and very busy restaurant, a cheesery, guided tours of the cave…all it needs is some sort of adventure ride. It’s a sort of wine country “lifestyle theme park” that one finds in California’s trendier appellations, and it’s ideally located to suck up busload after busload of tourists from Queenstown and surrounding locales.

The problem, of course, is that the support of a full-fledged tourism industry can be distracting when it comes time to actually make the wine that is the property’s “raisin d’être”. Not every winery can handle an operation of this scope and remain committed to top-quality product. Furthermore, the buzz in New Zealand wine circles is definitely trending towards the negative; laurel-resting is one of the more charitable characterizations I’ve heard, and some of the talk has been much more critical than that. The pervading feeling is that Gibbston Valley has remained motionless while watching producers old and new make qualitative leaps beyond its best efforts. And while a sum total of two visits (one on our previous visit to the area, and now this one) is no way to offer adjudication of the debate, it is perhaps another datum to add to the cauldron of opinion.

(Continued here, with tasting notes included…)

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